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Social Media Monitoring and Evaluation eBook

This eBook from our capacity building colleagues at CBA@JSI helps you consider the many components of social media monitoring and evaluation, including how to: (1) Define social media monitoring and evaluation, (2) Identify potential quantitative and qualitative metrics to help measure social media activities, (3) Describe how social media quantitative and qualitative metrics contribute to overall program objectives, and (4) Identify ways of using social media metrics in communication planning.

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